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Apple, Amazon strike deal to boost sales in India, other key markets
Apple-authorised resellers in India include the likes of Reliance Digital, Chroma and Sangeetha, which are largely offline sellers and see themselves as rivals of Amazon. For Amazon India, the deal with Apple could give it something to counter the partnership Flipkart has with Google to sell its Pixel devices. Shah added that nearly one-third of Apple's sales in India come from the online channel, with Flipkart selling more iPhones than Amazon until now.
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