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Miniso records sales at Rs 700cr for first year, experts sceptical
Since its arrival in August 2017, Miniso claims it has generated sales of Rs 700 crore in its first year from 26 outlets. Some experts are sceptical of Miniso's first-year sales figures, which dwarf even Zara's sales per square foot, the benchmark of retailing in India. Zara, on an average, generates monthly sales of Rs 7,000-7,500 per sq ft, according to industry sources. Compared with that, Miniso's average monthly sales for the first year were Rs 11,070 per sq ft, as per its figures.
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