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Parties bet big on social media, data analytics for 2019 poll campaign
Spandana, who is credited with the turnaround in the party's popularity online, said a significant number of people was working in the social media team. The Congress is not alone in realising the importance of social media to checkmate the BJP. Parties are also looking at data analytics to expand their connect with workers and voters. Praveen Chakravarty, head of the Congress data analytics department, said a lot of initiatives were being taken to strengthen the party's base.
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