facebook pixel
chevron_right Top
transparent transparent
Ahead of 2019 Lok Sabha polls, political parties bet big on social media, data analytics for campaign
Everybody has data on their phone and everything is managed through the state teams, Spandana told PTI. BJP's social media strategy relies on its well-trained cadre, who are adept at using the medium for political communication, and committed volunteer network, Malviya told PTI. Parties are also looking at data analytics to expand their connect with workers and voters. Praveen Chakravarty, head of the Congress data analytics department, said a lot of initiatives were being taken to strengthen the party's base.
For the best experience use Awesummly app on your Android phone
Awesummly Chrome Extension Awesummly Android App