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How Siri killed the secretary
A traditional secretary is just a messaging medium and not incredibly efficient, says the CEO and founder of MobiKwik. For people who directly report to him, a secretary represented a layer of bureaucracy. For an earlier generation of corporate leaders, having a secretary used to be a symbol of status, a measure of their professional success. One of its most loved characters is Joan Holloway, an ambitious, red-haired secretary who understands that she can use her sexuality as currency.
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