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How Apple Got Us to Pay So Much for the iPhone Despite Dropping Demand
Apple has slowly increased the average price of an iPhone since 2007, but with the $999 iPhone X release last year, it made a bigger leap than usual. On Wednesday, the company announced its most expensive iPhone ever, the iPhone XS Max, which starts at $1,099 and can cost up to $1,449 for the model with the most memory.
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