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Business genius can be taught, study says: The academic approach to business strategy needs a jolt of future focus
They say that this kind of thinking can be taught, and they call on other business academics to test and validate their theory and methods. If Whole Foods were a replication of the past, it would be one more small health food store, Martins says. It required a different imagination of the future to combine an organic farmers market with a big grocery store, and a strong focus on conscious capitalism.
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