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Chocolate taking major piece of flavoured milk pie
If one had to go by the number of new launches, chocolate is extending its lead over other flavours - at least in dairy market. Between September 2017 and August 2018, close to 15 per cent of all flavoured milk launches in India were in the chocolate category. With consumers opting for healthier and nutritional food alternatives, flavoured milk is emerging as one of the most preferred choices in the beverages space.
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