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Telecom war being fought over quality & new services
Analyst firm EY said tariff wars from now would be relegated to smaller players while top players focus on quality of service, content and apps. Mritunjay Kapur, partner and Head, Telecom at KPMG in India, said quality of services will be the single most important differentiator. The industry moved into a phase of unprecedented tariff competition when Mukesh Ambani-owned Jio started commercial 4G services last September. It disrupted the market with free services till March end, and much-lower than market data rates from April 1.
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