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Big Billion Days: Flipkart targeting new customers to stay ahead of Amazon
The company has added a large number of smartphone exclusives and launched several new brands, such as BPL, in televisions. This year's Big Billion Days will be about a mixture of growing our repeat customers and also about growing new users in triple digit numbers. The shift in the strategy is the manifestation of how things have turned around for Flipkart since last year's Big Billion Days in October.
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