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Volvo buy reaps reward in China, not yet for Jaguar in India
India's Tata Motors, which bought Britain's Jaguar Land Rover two years earlier for $2.5 billion, has merely doubled in the same period. The difference, says Jochen Siebert, a Singapore-based automotive consultant, lies in what the companies have done with their landmark purchases. Under chairman Li Shufu, Volvo Cars was able to lower its costs and gain economies of scale by manufacturing and selling in China, the world's largest auto market.
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